Unprecedented Scale & Strategic Evolution: Lifestyle Vietnam 2027 marks a transformative milestone, targeting the 3,000-booth milestone for the first time. This landmark edition is set to showcase a powerful convergence of elite exhibitors from Vietnam and the region, solidifying its position as the premier sourcing powerhouse in Asia.
Enormous Product Expansion: We are radically expanding our sectors to meet evolving global demand. Beyond our renowned strengths, the 2027 fair spearheads trade for a comprehensive range of categories including: Home Decoration, Indoor and Outdoor Furniture, Housewares & Storage, Home Textiles, Leather and Bags, Personal Accessories, Toys & Kids, Stationery & HoReCa, and Gifts. By aligning with the world’s premier trade trends, Lifestyle Vietnam becomes the ultimate “one-stop” sourcing destination.
Design-Led Innovation & “Future Living” Spaces: Creativity is our core differentiator. Moving beyond standard setups, we prioritize bespoke, self-arranged exhibition spaces that reflect brand excellence and visionary design. A landmark highlight of 2027 is the debut of 54 “Future Living” pavilions—an unrivaled, curated showcase featuring 2,000 trend-setting collections from 100 elite Vietnamese and international designers, redefining the global lifestyle landscape.
World-Class Venue & Strategic Partnership: Experience the future of commerce at the state-of-the-art Vietnam Exhibition Center. Hosted in strategic partnership with Vingroup, this world-class venue is engineered for large-scale international trade, offering unparalleled facilities and seamless logistics for all participants.
Aggressive Global Reach & Targeted Sourcing: Our sophisticated multi-channel marketing campaign targets every key global market. By leveraging influential industry media, trade organizations, and direct invitations to a curated database of 600,000 global leads, we are aiming for 10,000+ Visionary Buyers, including international importers, department stores, home centers, and global chain stores, as well as e-commerce retailers, buying associations, and sourcing agents. The event also attracts Vietnam’s leading retail chains, luxury resorts, and prestigious architectural and real estate firms.
Exclusive Experience Tours: Unique to Lifestyle Vietnam, we offer bespoke factory visits to production hubs, providing buyers with direct access to witness craftsmanship and ensure quality standards firsthand. Complementing this is our Cultural Expeditions to the majestic highlands—a standout feature unmatched worldwide that connects global players with the soul of Vietnam’s ethnic heritage.
A Premium Care Package for International Buyers: To ensure a truly seamless and high-end sourcing journey, we provide a dedicated support suite designed specifically for our global partners. This premium package includes comprehensive Visa-free support, complimentary airport pickup, and free entrance with official badges for all trade visitors. Beyond the fairground, buyers gain exclusive access to the International Business Lounge for private negotiations, ensuring a productive and stress-free environment to finalize global trade deals.
Strategic Spotlight for Exhibitors: We offer an unparalleled platform to penetrate not only the global market but also the vibrant, 790-million-strong ASEAN community. Participants benefit from highly competitive booth rates compared to regional fairs, dedicated B2B Matchmaking Services, and massive visibility across our curated database of 600,000 global leads, ensuring every exhibitor gains the international spotlight they deserve.
