With 10 brand new product collections, Vietnamese exporters proudly presented themselves at Ambiente, the world’s biggest trade fair in home accessories and gifts. The Sustainable Design presentation attracted many visitors, and generated much traffic for the Vietcraft Pavillion in hall 10.1. Irene Vermeulen explains what makes the Vietnamese products so attractive and on-trend.
The color blue played a central role in the presentation of the Sustainable Design booth. The marbled blue ceramics range by LC Home was a great eye catcher, but also their hand painted blue raindrop range drew a lot of attention. Both ranges are handmade in the village of Bat Trang near Hanoi, using traditional techniques. The quilted throws and cushion covers by Hiep Hung, executed in blue/white and red/white matched beautifully with the ceramics just like the skillfully embroidered tabletop textiles by Vinaem.
Anchi, an exporter of outdoor pottery, went for a more neutral palette, making pots of more sustainable fiber cement in a gray tone. Vina Linen made use of the natural beauty of locally grown hemp, and made a refined range of table runners and napkins with hand embroidered patterns. Viet Trang made an impressive range of carpets and stools in natural fibers that grow locally. They made a beautiful combination of material and color. Thien Tam made a range of scented home accessories, stuffed with natural herbs. They use leftover fabric, and make all products by hand. The cutest products in the booth were from Bobi Craft, with their crochet toys in natural wool they put a smile on everyone’s face.
No less than 4 out of 10 ranges of the Vietnamese were chosen to be displayed in the influential Trend Show at Ambiente. The show, with 4 different ‘rooms’ to illustrate the product trends of the coming year, is located in the heart of the trade fair. The ranges of the exporters were selected to be displayed in the ‘Craft + Culture’ theme. A ceiling lamp in bamboo by Duc Phong was a great eye catcher, and Viet Trang’s carpet in natural fibers served as beautiful backdrop for other products. Vina Linen’s hemp textiles in indigo blue were in line with the new trend palette for 2015/2016, as well as LC Home’s blue and white marbled ceramics.
The Vietnamese exporters have benefited very much from participating again in Ambiente. A big number of buyers returned to the Sustainable Design booth and the Vietnam Pavillion, to meet the exporters again and discuss products. Many exporters made a record number of new contacts. They are now busy communicating with customers, and executing trial orders. So very soon, these products will also find their way to the European market!
By Irene Vermeulen