at Ambiente 2014
07 – 11 Feb. 2014
Location: Hall 10.1, C71
With the support from CBI (the Centre for the Promotion of Imports from developing countries), an agency of the Netherlands Ministry of Foreign Affairs, VIETCRAFT (the Vietnam Handicraft Exporters Association) will organize a national pavilion named Lifestyle Vietnam at Ambiente 2014 in Frankfurt, Germany from 07-11 Feb.
The purpose of this is to introduce lifestyle products from Vietnam to international buyers visiting Ambiente 2014.
This is the second time the pavilion has been organized under the three-year program between CBI and Vietcraft to increase handicraft exports from Vietnam to European market. Under the programme. eight Vietnamese handicraft exporters were selected to display their products in the Lifestyle Vietnam pavilion, including: CAC Vietnam, Green Craft, Duc Phong, Kana, Lacquer World, Vinaem, Vinalinen, and Viet Trang. Together with Kibu Product Design and the Hanoi Design Centre, they will display the latest collections in Home Décor and Home textile. Products are made of lacquer, bamboo, paper, sea grass, etc. The total area of Lifestyle Vietnam pavilion at Ambiente 2014 is 124 m2 located in Hall 10.1, C71.
Besides this pavilion, CBI and Vietcraft will also present a Sustainable Design area of 26 m2 located at the foyer of Hall 10.1. Sustainable products will be showcased at this area that successfully merge ‘green’ market opportunities with sustainability practices in their own company. Each manufacturer has focused on a unique set of sustainability aspects; while some are now using recycled or renewable materials, others have improved on working conditions in their factory; many are saving costs by reducing the use of material or reducing the transport volume of their goods.
To ensure the effectiveness of Lifestyle Vietnam’s presence at Ambiente, many activities have been conducted by CBI & Vietcraft to increase the export readiness of participants, including training on EU market trends, providing product design assistance, and of course designing an attractive booth.
Come and see us at Lifestyle Vietnam pavilion at Hall 10.1, C71 to see our beautiful lifestyle products from Vietnam which are customized for the European market and enjoy the warm reception from CBI and Vietcraft staff.