There are many really convinciable reasons that you should participate in this important fair:

First at all, this fair is organized by the Vietnam Handicraft Exporters Association (VIETCRAFT), a organization who  know very well about the sector (both exporters and importers). It makes this fair completely different with other ones that are often organized by purely trade fair organizers. Vietcraft knows very well which products can be marketable and which markets should be targeted. Besides, with the close cooperation with the Handicraft and Wood Industry Association of Hochiminh City (HAWA) and Vietnam Trade Promotion Agency (VIETRADE), this fair becomes the most specialized event for handicrafts and furniture in Vietnam.

Secondly, this fair is organized to meet the increasing demand and expectation of the buyers on sourcing the highest quality products at the most competitive price at the country of origin. This is the great oppotunity that you"ll get more purchasing information at the shortest time, and directly establish and reinforce business relationship with the international buyers. The major targeted visitors are as follows:

• Buyers / Merchandisers from Department Store, Chain Store, Home Center, Mail Order House, Retail Store, Specialty Store...
• Distributors / Wholesalers.
• Agents / Trading Houses / Importers.
• Service support providers (designers, equipment and material suppliers, trade promotion agencies, media...)

Thirdly, Vietcraft has already signed contract with its partners in EU, USA and Japan to recruit 800 potential buyers to the fair (320 from EU, 180 from US and 300 from Japan). Besides that  Vietcraft and its partners have been carrying out comprehensive promotional programs by:

• Direct E-mail of the admission tickets to 45,000 potential visitors in more than 60 countries/regions.
• Advanced mailing of the official fair guide to key 12,000 buyers.
• Internet promotion on Lifestyle Vietnam official website in the most popular business languages in the world (English, Japanese, French and Spanish).
• Promotion through Vietnam Trade Office network in 64 countries, International Trade Promotion Organizations  worldwide             
• Invitations to relevant 142 business and buying associations in the world.
• Media campaign through 32 international magazines and trade press and international trade fairs.

This is the show that marketing activities are actively supported by the International Trade Center (ITC), SIPPO in Swizelands and groups of marketing experts from the Netherlands, Japan and United States.

Fourthly, this is the first time that a trade fair is organized basing on the "open" concept where most of the stands and  showcases are  impressively designed and arranged. Besides that, VIETCRAFT is working in partnership with the designers that come from Japan, France, United States, Philippine.... to support for product development of 100 selected exhibitors as a way to enhance the competitiveness of handicrafts and furniture in Vietnam.

Besides, to register as an exhibitors, you will have chance to access an updated edition of a comprehensive list of visitors in the field of your business that include the contact details so that you can set up your business relationship even before the show.

Last but not least, to join this fair means that you are not only adding value to your brandname but you are also accompanying with VIETCRAFT to build the image of LifeStyle Vietnam as a "Must Visit " fair in Asia for the buyers in order to  support for the development of handicrafts and furniture sectors in Vietnam.

Welcome you to be our Exhibitor !